Buying a House Is Better Than Renting

Buying a house is a better option than renting an apartment. † In this essay I will discuss about the major benefits of buying a house rather than renting an apartments. While it can be costly it is a safer place to live that has long term-investment and tax advantage. Buying a house may be difficult and it can be a confusing process, even for veteran buyers. Here are some tasks that housing experts say before getting into the buying a house. Get financials in order. Buyers should check their credit score, taxes, 401(k) s and other aspects of their financial situation to determine the maximum amount they are comfortable affording for their monthly mortgage, utilities, maintenance, taxes and insurance. If one’s credit score is low, he or she may need to get it higher before applying for a mortgage. A bad credit score may not just affect the buyers’ rates, but may prevent them from getting a mortgage. Buyers should also get pre-approved by a broker or lender — that means they get an agreement by a bank to lend the buyer up to a specific amount for a home, and the bank tells sellers that financing is already lined up. When a buyer finds the right house, he or she make an offer and apply for a mortgage. While every local market is different, most economists say buyers are generally in the driver's seat today this mean, buyers can ask to lower the price of prospected home. Fifty-three percent of homeowners believe a seller's market is still two or more years away, according to a survey of 2,003 adults between March 30 and April 2 by American Express. This market is very local. Homes in Chicago are getting multiple offers and going for more than 10% over the asking price, for example, while those in Fort Lauderdale are selling for 20% less than list price, according to Zip Realty. When a buyer his ready to purchase a house, they should have enough cash for a down payment, which can be a minimum of 10%, and extra funds for closing costs, including appraisal costs and move-in deposit. Buyers need to make sure that if they are buying a used house, they need to check any additions or construction to an existing home have been properly filed with the city and approved for better appraisal or buyer can purchase a new house if they would want to. When he or she owns and lives in a house, there are many benefits that come with owning and living in the house. The following are the benefits of living in a house. One major benefit of living in a house is safety and privacy. In apartments there are limited. Living in a house, He or she does not have too many neighbors around him or her compares to living in apartments where neighbors is literally next door and with in your arms reach. When he or she lives in a house, they are always on the ground floor, where in apartments tenants can have no choice but to climb those stairs and maybe all the way to the last floor. When he or she lives in a house, they definitely have no problem where to park their vehicle; they can have their own garage and a driveway, which is more comfortable and much safer than apartment’s parking lot. Apartments have a higher crime rate compare to any types of housing, According to the National Crime Prevention Council, the organization best known for McGruff the Crime Dog, apartments are eighty-five percent more likely to be victimized by burglaries compare to Even though one may feel safe living in a house or apartment, they still need to practice vigilance and prevention to avoid becoming a victim of property theft or other crimes. Buying a house can be great long term investment. As old and basic as it is, the number one rule in real estate still hasn't changed: location is everything. The area in which the house is located– its surroundings and distance from an urban center – has a profound impact on the long-term value of one’s home. Real estate experts have long cautioned against owning the most lavish house in the neighborhood or making extravagant home improvements that far outdo everything else around. The fact is that, generally speaking, pricey homes don not appreciate as much as more modest structures do. It is typically better to buy the least expensive house in an upscale neighborhood and make improvements. In such a case, your home will appreciate more in value. Although the average change in house prices are related to changes in fundamentals or perhaps market-wide bubbles, not all houses in a market appreciate at the same rate. Apartments only increase in rent as the years go by. Renters will never own a piece of the apartment or cash out any money they put in, unlike in paying the â€Å"mortgage. † If the owner continues paying the mortgage, in 15, 20 or 30 years (depending on the length of the loan) the house is theirs. Homeowner can deduct on their federal and state income taxes the amount of mortgage interest and real estate taxes they pay each year. For example, by itemizing deductions on the tax return, a married couple filing jointly can deduct $21,000 from his taxable income. A renting married couple may not have a lot of deductions, so they might choose the standard deduction, which is $10,300. Home receives an additional $10,700 in tax deduction than the renting couple. Assuming both couples each earn $100,000 per year. The renting couple would have to pay income tax on $89,700. The owning couple would pay tax on $79,000 difference of $10,000 owners can put in their pocket. Everyone wants to cut back on what they pay in taxes and home ownership not only decreases taxes, but builds equity. Equity is the difference between the market value of a property and the claims held against it. Having equity, homeowner may borrow money using equity as collateral. This is another benefit of buying a house instead of renting an apartment. While it can be costly it is a safer place to live that has long term-investment and tax advantage.

Nike Incorporation

Nike is a world class company that manufactures and markets a wide large of sports equipments such as sports, balls, t-shirts, tracks, uniforms for various sporting activities such as football, basketball, athletics, cricket, tennis and golf. The company was in incorporated in the year 1968 in the state of Oregon, it main business being to design and manufacture the best foot wear and other accessory products. But, Nike has grown to be a world class company that sells well branded and expensive products that are well known for their high quality. Nike trademark of â€Å"just do it† is well known, and it relates to the sporting spirit. The company has more than 500 plants in more than 45 countries.[1] Nike did not experience much competition until in 1980s and 90s when Reebok and European counterparts Adidas and Puma entered the market. But Reebok was purchased by Adidas in 2006 thus Adidas is the one giving Nike competition. Nike has been the main player on the footwear market until then, the company controlled about 30% of the United States market, Reebok enjoyed about 20% followed by other companies like Adidas and Puma. Nikes abroad sales went up to $2 billion by 1995 and were leading by having 40% of total sales in footwear. [2] The marketing strategy of Nike has been the biggest success of the company. Nike has premium brands, and offers the market high quality and expensive products. The company creates a brand image which is achieved by the unique logo of a (tick) and a slogan of â€Å"just do it† which attracts lots of customers. The company also does promotional activities of its products by entering into sponsorship deals with world class football stars, celebrity athletes, national teams, and also college athletic. Nevertheless Nike has mixed it marketing strategies and has more elements more than promotion.   This other elements are; competitive price, wide range of products, numerous outlets and retailers (more than 20,000), sponsorship and promotion activities. Currently, Nike has a market share of around 37% in the world. The main objective of Nike is to become a leading sport equipment manufacturer in the world and maintain these standards in future. The major client base is the youth and the young adults who mainly buy the sports products from the company. The company has put a lot of attention on products for men, women, and children, and their children’s shoes are now doing very well on the market currently.   The company has created more market by venturing into various market segments and manufacturing more various products. To achieve its objective of being the leader in market business the company is exploiting new markets outside Europe. Nike has also managed to control its market by acquiring other small companies and turning them to manufacture their products. Like in 1998 it’s purchased Cole Hann which was making informal dress and shoes for $180 and cached a base of young people and their sales went up at 23% making a profit of $ 100 millions in 1998. Nike has continued to improve in its brand and marketing and its objective of being â€Å"the greatest sports and fitness company in the world† alongside world class companies like Coca-Cola. Nike gets contracts with individual clients, cooperate clients and even countries and states. The company supplies to them different products, they can be football uniform for a national team, tracksuits for national athletic teams or even tailor made shoes or uniform for specific football stars such as Ranaldhno of Brazil. [3]The market is divided in various segments which can be viewed according to the region There have been many challenges faced by Nike on the marketing side and Nike has done a lot of to recapture the market. These initiatives that Nike undertook was such as creating an ACG (all- conditions gear) unit and Techlab which was meant to market a brand of sports technology products. Such like digital audio player and waist compass these projects were meant to capture sales. In the beginning of 1999 Nike launched its products on the internet and they were directly available to the customers. Nike has continued to expand its market and with a strong marketing team lead by Mr. Perez who has vast experience, the company in 2004, posted profits of more than $1 billion. [4] The company has a high team of human resources managers who are responsible for building a workforce which is effective and efficient. This managers build teams develop the necessary talents that are seriously needed by the organization to perform their duties. The managers also inspire, mentor, set examples, innovate and revolutionize all the employees in order to achieve the best from them. The employees also attend refresher courses seminars and training to keep them in touch with new market trends and technological advancements. In general the public attitude towards the company is good, but the people of Beaverton where the company feel that it should be annexed fro where its headquarters are in Oregon State. But the company feels that the annexing will cost it $700,000 every year in terms of added taxes. The company objective is achieved through proper marketing and advancement in technology by creating high quality products and designing better management approaches to maintain the market. Another aspect the company has done is to create better working conditions and customer relationships as from 2002 Nike addressed the issues of employees exploitations and carried out random company inspections to check the working conditions of its employment. [5] Nike has training programmers to train its employees and advance them with the current market needs. Another thing that the company is involvement in is to improve its company image by getting involved in corporate social responsibilities. The company thus contributions to charities organizations and also organizes social activities for the society, and sponsors individuals and persons. This has greatly improved its image. Nike is also one of the most environmental friendly companies. And this has a very positive image in the eyes of the public which has become much environmental aware. Conclusion Nike is a big organization that commands a large market in the world. It is apparent that to maintains such a market by investing a lot in marketing and research so that it can satisfy its customers and keep up with new trends on the market. Better management skills and quality products are the main ingredient for success for any company. Many obstacles in marketing and management come up to challenge the company including stiff competition. But it is clear that with well and timely adjustments in marketing and advancement in technology and being to be innovative the company has managed to capture and maintain its markets. Therefore for any company to remain profitable and impressive its must embrace prudent management and better technology. References Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42. Holmes, S. and Christine, T. (2002): How Nike Got Its Game Back; Business Week, November 4, pp. 129-31. Jenkins, H. W. (1998): The Rise and Stumble of Nike; Wall Street Journal, June 3,                [1] Jenkins, H. W. (1998): The Rise and Stumble of Nike;   Wall Street Journal, June 3, [2] Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42. [3] Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42. [4] Holmes, S. and Christine, T. (2002): How Nike Got Its Game Back; Business Week, November 4, pp. 129-31. [5] Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42.

How useful and reliable are these sources in explaining how women’s lives were affected by World War One? Essay

World War One began in 1914 and ended in 1918. Women’s lives were majorly affected during the war. My role is to find out if the lives of women were greatly affected by the First World War. During the war since most of the men were off fighting, the women were needed to stay home and run things so that the economy would not completely fall apart. Women had to take over men’s work to ensure that the jobs were fulfilled this was a huge step for most women as before all that they knew was house work and how to look after the kids. The following source explains the wages and problems women had whilst working. Source A5, is useful to me because it tells me how much women earned in the munitions factories and whether or not they liked it. In domestic service women did not like the work, but when they started to work in such places like the munitions factory some changed their minds and actually enjoyed it. ‘I started on hand-cutting shell fuses, we worked twelve hours a day apart from the journey morning and night, as for wages; I was very well off earning  £5 a week’. Source A5 was written by the memories of women’s lives that were altered by the war the main write being Mrs H. Felstead. These memories are shown in the ‘Imperial War Museum’ for the public. This source is reliable because it states when it was written and who wrote it. However the source might not be completely reliable because the memories of the women may have changed since then; I think that source A5 could also be biased in some way or another. The purpose of this source is to show what it was like 1914-1918. Source A7 links in with source A5 because it is also talking about wages in the First World War. Source A7 is reliable to me because of what is written in the poem, it was about the munitions factory in 1917. The source might not be entirely reliable because there is a chance that somebody made it up for entertainment. The poem explains someone earning high wages; ‘She can buy all of the jewellery that she wants, she takes taxis and even has a sergeant to walk with’, basically she can afford anything that she wants. This tells me that her life was affected in a positive way during the war. Another interesting source that backs up A5 is A10, I think that source A10 is useful to me because it says when the war ended at an exact date, ‘11th November 1918’ and how the  government practically forced women to go back to their old jobs. ‘Many women were pressurised into handing in their notice, within months of the end of the war, hundreds were out of work.’ I think that this source is reliable because the book was written by a Historian name is Josh Brooman who would have spent many years researching this subject, years in College and University, read sources and facts and gathering enough evidence to provide this information, He was chosen to be the author for a school’s history textbooks for GCSE students so he would have been respected and valued for his job as a Historian. Also a key part that is useful in this source is at the beginning where he states the exact date that the war ended, this is not opinion; but fact. But, this source could not have been completely reliable because it was written in 1994 for students, The truth could have been shaded a little in the book ‘People in change’ Parts of the text may have been edited a little not because they are wrong but so that it was suitable for the students learning about this subject for example information about how dangerous it was. I think that the purpose of source A10 is to explain to future children when the ‘First World War’ ended and both what women did during and after the war. Source A6 is another interesting source that I choose; I think that this source is useful to me because it is about a man, who does not want things to change. To me it already sounds as if the source is biased, I also think that this source is reliable because it was written by a soldier from the first world war that could tell us everything that happened, His name is H.V Shawyer, he would have no reason to lie about his past and things he witnessed and would have told the truth people should respect this. It makes the source ALOT more reliable coming from a man who took part in the war because he has a first account of what really happened. ‘Many of the girls earned ten times my pay as a full corporal’ The source came from a book called ‘Voices and Images from the great War’. However, this so urce could not be entirely reliable because the book was written in 1990 and the soldiers memories of what happened me have been played out so many times in his mind that they change slightly psychologically and he may of tried to block out certain aspects of war meaning his opinion and past might not seem the same now as it did back then. I think that the purpose of this source is to explain what men and women did in their spare time during World War 1 and share a man’s account  of past events. During the war many women campaigned for women’s rights they were called campaigners. Suffragettes also were involved with these campaigners but they focused more on the privilege to be able to vote. This was a positive thing to happen because they began being able to voice their opinions of the world and how things worked without men’s input and opinions that were not fair. Source A8 explains some of this. The source was written in 1932 by Sylvia Pankhurst (An author and campaigner for women’s rights) Writing in a history book called ‘The Home Front: A mirror to life in England during the First World War’. In my opinion from hearing that Sylvia is a campaigner for women’s rights, this could be biased. I find that this source is useful to me because it explains what most women felt like when working in an aircraft factory. This source Is reliable to me because it states when it was written and who wrote it. ‘They were painting aircraft w ings with dope varnish at a wage of 15s a week, For which they had to work from 8am to 6:30pm. It was common they told me, for six or more of the 30 women to be laying ill outside the workshop’ This means that it was a dangerous job where workers earned little money for working long hours. This means that the government didn’t really care about the workers nor support them despite them having to take over men’s jobs and keep the quality of work up. I think that the purpose of this source is to explain to other men and women what it was like working in an aircraft place. In conclusion from all the information that I have gathered I have learnt that The war affected women in a number of ways. For one thing, women were told to begin working to help the economy. Some became nurses and many had to work in dangerous factories. A lot of women did not enjoy this line of work, it was tiring dangerous and underpaid. But, quite a few women were happier with their lives during the war. They fought to be heard, were allowed to vote were even seen to be more equal to men after the war. Many women lost men in their lives, their husbands, brothers, and fathers this would have been devastating. Before the war began, women were known to work in the kitchen, feed the kids, complete housework and look after their husbands. Many enjoyed the change of working to help everybody and were  proud that they could prove they were just as capable as men, this changed the way of everything. In my opinion, Women’s lives were affected greatly by World War One and it was a massive change in history. I have the evidence from sources to prove this.

Manuscript Introduction and Methods Sections Essay

Manuscript Introduction and Methods Sections - Essay Example Indeed, such a compound might prevent the occurrence of the withdrawal phase and dysregulation of the reinforcement mechanism that is known to be involved in compulsive smoking. Tobacco smoke contians several substances. Of them, nicotine appears to be the critical reinforcing component of tobacco smoke. A large body of evidence implicates a4b2 nAChrs in the reinforcing effects of nicotine. The initial effect of nicotine is probably to activate 42-nicotinic acetylcholine receptors located on dopamine neurons in the ventral tegmental area; however, it is likely that these receptors are rapidly desensitized, whereas nicotine produces a sustained effect on dopamine release in the nucleus accumbens (Foll and George, 2007). Bupropion and varenicline are accepted as therapy for niocotine addiction. Bupropion can block nicotinic receptor function. varenicline however is a partial agonist or an antagonist depending on the state of activation of the a4b2 receptors. Through its intrinsic partial activation of the 42-nicotinic acetylcholine receptors, varenicline may elicit a moderate and sustained increase in mesolimbic dopamine levels, which would counteract the low dopamine levels encountered in the absence of nicotine during smoking cessation attempts.

Risk management in British Petroleum (BP) Essay

Risk management in British Petroleum (BP) - Essay Example It is however, critical to understand that BP has been in the news in the past due to different disasters thus exposing its risk management practices in place. The deepwater drilling oil spill in the Gulf of Mexico is just one of the examples of how the operations of BP can actually create significant risks for the firm and damage its reputation in the global market place. (Maung, 2010). Company manages its overall risk management infrastructure in terms of the UK Corporate Governance Code and its own internal policies. The overall effectiveness of the risk management policies, procedures and internal control systems are evaluated by the Board of the firms and outlines broader policy guidelines in terms of managing the overall risk within the organization. BP has also put in place which monitors and identifies different risks and communicates their observations and recommendations to the Board of Directors which ultimately formulate and design strategies for overall risk management p rocess within the organization. Communication of potential risk issues should therefore be open enough to make them reach at appropriate level. ( Olson,& Wu,2010) Current Risk Management Process The overall policy for managing and overseeing the risk management process within BP is the ultimate responsibility of the Board of Directors of the firm1. ... The overall supervisory responsibility however, remains with the Board of Directors to ensure that proper risk management infrastructure is in place. This is in consistence with the principal that the BoD should have a supervisory role in risk management process.( Hillson, 2003), BoD performs the regular reviews of the risks and recognises the same in the annual plan of the British Petroleum as a Group. Board also has the mandate to review and analyse as to whether the Group Chief Executive has been effective in implementing the risks identified and explored by the Board and whether the overall risk management process at the organization wide level is managed effectively. It is also important to note that the Board has the direct responsibility of overseeing the geopolitical and reputational risks. These two risks are directly managed and identified by the Board and BoD through its own operational mechanism oversees this risk. Board however, achieve this objective by delegating the s ame to different Risk Committees which forward their recommendations and observations to the Board and it is then decided by the Board as to what risks to be further perused and evaluated and which risks should be left unattended. This should however, be based upon the assumption that the BoD has the right kind of representation of all the stakeholders so that risk management as a process is implemented from the perspective of all the stakeholders.( Hopkins, 2010). As discussed above that the overall responsibility by the Board is delegated to the Group Chief Executives who have further delegated the same to the individual business units. It is however, critical to note that Board has also created different committees which directly oversee the process of risk management within the

About chemistry Essay Example | Topics and Well Written Essays - 750 words

About chemistry - Essay Example This paper discusses the role of chemistry in wine making, particularly the chemical components carbohydrates and organic acids. The effect of temperature in the process of wine making will also be discussed. CARBOHYDRATES . Sugars are a sub-class of carbohydrates. This molecules take the biggest role in the fermentation process because they are ones that turn into alcohol. Fructose and glucose are the sugars that are most important in wine making. There are sugars such as pentoses and pectins that are present in the juice that does not really contribute to the fermentation process, but gives the wine its hazy characteristics (New Zealand Institute of Chemistry, n.d.). ORGANIC ACIDS. Tartaric acid and malic acid are two of the principal acids found in grapes, and they are important molecules in grapes because they provide the acidity of the wine. The acids provide a pH range of about 3.2 - 3.3, which serves as a buffer system. Succinic acid is present in wine but not in the grape juice which implies that its formation occurs during the fermentation process. It is important that the acidity during wine making is at its optimum level to provide the best condition for fermentation. Because yeasts are living microorganisms, they are supposed to live at their most natural environment to be able to thrive well and properly work on the sugars in the juices. Grapes which are too sweet have high pH values resulting to less subtle wine flavors. To prevent this, pH of the juice prior to fermentation is checked, and if found to be high, tartaric acid is added before loading up the yeast (Uva, 2013). TEMPERATURE. The temperature requirement in the manufacture of wine must not exceed 15.3Â ºC (60Â ºF) for white wines, and 29.4Â ºC (85Â ºF) for red wines. The conversion from sugar to alcohol with the evolution of carbon dioxide releases heat, so it is important that the temperature be always maintained. Low

Property law case of study Assignment Example | Topics and Well Written Essays - 2500 words

Property law case of study - Assignment Example It must be understood however that the ownership over the property or object is not conveyed to the tenant but merely the right of possession which is separate and distinct from ownership. The leasehold contract whether a written or oral agreement, gives rise to demandable rights such as but not limited to delivery of the property or object in good tenantable condition for the purpose it is intended, quiet (Jenkins v. Jackson) and peaceful possession and abatement of any disturbance or intrusion to the enjoyment (Kenny v. Preen) of the property or object and payment and review of rental. Thus, any material violation shall be construed as a breach of contract which ripens to a right to rescind the contract, demand specific performance or restitution by way of damages. In this jurisdiction, lease contracts may be written or oral agreements however it is more legally feasible and expedient to reduce the terms and conditions into writing as it is difficult to prove and substantiate oral agreements. This is appropriate for contracts affecting land, residential or commercial tenancy. It cannot be denied that some of the most contentious issues concerning tenancy relations are payment delays or worse, non-payment, negotiation whether to reduce or increase rental fees pursuant to an acceleration or deceleration clause, extent of repairs or maintenance liability, discriminatory conduct committed by the landlord, fixing of the period and renewal of lease. As a result thereof, it is imperative that the responsibilities and other stipulations binding to the landlord and tenant are specified and delineated in a contract to safeguard their respective rights and avoid any protracted or tedious litigation. Disputes shall nonetheless be resolved and dispensed with by the courts in accordance with the facts and evidence adduced as the arbiter on how the law should be interpreted and applied. II. Factual Antecedents Before any suit is lodged in the courts, it may be prudent for t he parties to discuss and resolve the matter amicably. It may be gleaned that it is in this context that Tomes Limited, a bookshop entity, has sought opinion whether its position against the claims of the landlord is justifiable and equitable. According to the landlord, Tomes is liable to repair and reinforce the structural damage to the joist caused by the weight of the books stacked on the bookshelves and to submit to a rent review. Tomes strongly disagrees and in support of its opposition asserts that the reinforcement work is not cosmetic in nature thus not within the purview of the repairing covenant. The structural engineer commissioned by the landlord even affirmed that the joists may not have been permanently damaged and for this, Tomes insists that any repair or reinforcement must be done for the sole account of the landlord. On the other hand, the rent review is no longer possible as the period has elapsed which should have been exercised on the fifth, tenth and fifteenth years of the twenty-five year contract which commenced on 1 April 1997. It is likewise stipulated that the break clause may be carried out by the tenant only on the sixteenth year by giving notice on the first six months of the fifteenth year of the term. Tomes likewise invoked the Landlord and Tenancy Act of 1954 to govern its leasehold

International human rights law and how the health care has improved in Essay

International human rights law and how the health care has improved in 3 counties - Essay Example The organization also went further to shed more light on how these rights were connected with health. Many countries adopted this and evidence shows that progress have been made as countries have been striving to integrate these into their health systems since 2002 (World Health Organization, 2002). This paper examines the progress that has been made by three countries: Kenya, Mexico and the US. In Mexico, for instance, a lot have improved, especially in the field of mental health. For a long time, people with mental health problems would be dumped into institutions and be subjected to inhumane treatment without being allowed back into the community. International law on human rights recognizes that people have a right to treatment in least restrictive environment and within their communities. It is because of this that Mexico health care system has been reformed to support community integration of mentally disabled persons. Both state and national health budgetary allocation have been increased since 2002, and this has helped significant enforcement of community integration of the mentally disabled. Patient dumping has since stopped through introduction of an individualized outplacement plan for persons into the community. Similarly, conditions within the institutions were also improved due to the provision of such basic needs as food, clothes, and bedding. Besides, essential medication, dental care, hygiene, and safety were also adopted to help improve health of the institutionalized psychiatric cases. Through the recognition of the international laws that relate human rights to health and poverty reduction (issue no 5), Kenya has progressed tremendously in the area of reproductive health. The Kenyan government has since 2002, adopted laws that ensure the integration of family planning services into the healthcare system as a means of reducing

Compare and contrast the writings of Lakoff and Turner Essay

Compare and contrast the writings of Lakoff and Turner - Essay Example This happened as a result of conceptual blending, which mainly take places in the subconscious and appears quiet simple at surface or conscious level. It is an intricate network of conceptual ideas producing cognitive ones. The process starts with a mental space where thought and consequent action take place. Different types of mental spaces, containing different type of thoughts, form a network. Different types of networks, then goes on to form a conceptual integration network. This integrated or blended mental space receives thoughts or inputs from other networks, inputs that aren't present within the network itself. However, this isn't a random process but take place under certain principles that control and supervise the entire process of connecting and receiving inputs from other networks. This theory applies to almost all fields of science and art. ( Turner and Faucoinner) George Lakoff is also a linguistic expert presently teaching at University of California at Berkeley. Though most of his work is linguistically in nature, he is famous for his work that focuses on metaphor and its importance to human thinking, political rhetoric and society at large. He has also introduced the idea of "embodied mind". According to him, m

Corporate Planning Essay Example | Topics and Well Written Essays - 4000 words

Corporate Planning - Essay Example The Approach: Building an alliance with the Business School, at university of Plymouth, the company sought a knowledge based partnership to identify strategic diversification opportunities for enhancing their service offerings, and reach. After extensive market study and audit of internal competencies, a three-year strategic business plan was formulated. Specific actions to double the presence of Pendennis staff in Boat Shows at Moscow and Dubai was taken. A new Marketing Information System (MkIS) to support the client relationship management was also implemented. The company also participated in Super Yacht tour of excellence in 2005, sponsored the Falmouth week, and built professional linkages with Cornwall Marine Network. The Background: HP is an old company which started in 1938 and was subsequently incorporated in 1947. In year 2000 (pre-merger with Compaq), HP reported a revenue of $48,253 millions, employee strength of 84,400, and was ranked 13th in Fortune 500 companies (http://money.cnn.com/magazines/fortune/fortune500_archive/full/2000/). Compaq around that time (in 1998) was in financial difficulties with 15000 layoffs (http://www.enotes.com/biz-encyclopedia/layoffs). Some major problems ailing HP pre-merger were: (a) shrinking margins (b) slow in technology adaptation (c) needed strong complementary business lines. The Approach: The famous merger of technological giants (HP and Compaq) received worldwide accolades and criticism, but attention, nonetheless. The merger process went through many steps (Burgelman & McKinney, 2005): The Outcomes: Literature reveals varied viewpoints, from success to horror stories. Despite the criticism, HP used the $25 billion merger to address key operational concerns in an effort to better react to a fundamental shift in customer values. In the five years since merger, HP has more than doubled its shareholder

How Indian Cinema Evolved over the Years Essay Example for Free

How Indian Cinema Evolved over the Years Essay A hundred years ago on this date, India’s first film Raja Harishchandra was released. Over the past hundred years, our cinema and its facets have evolved and how!! The hero From mooch to macho From a bulky mustached Raj Kapoor in the 40s to a six-pack flaunting, butt-baring John Abraham now, the Bollywood hero has had quite a makeover. The 50s was the era of method-acting with the likes of Dilip Kumar, while in the 60s, Rajesh Khanna and Dev Anand epitomised romance on screen. After Khanna’s guru kurtas and fluffy hairtop, Amitabh Bachchan brought the angry young man into the picture in the 70s and 80s with Zanjeer, Deewar and Agneepath, also bringing to the fore, bell bottoms and side burns. The 90s was the time of the lover boys Shah Rukh Khan, Aamir Khan and Salman Khan dancing in exotic foreign locales. Now, the Bollywood hero is not restricted by genre or style and fits into every mould. He is a looker, chocolatey, experimental and total paisa vasool, read Ranbir Kapoor and Imran Khan. The heroine From feeble to fabulous In the early decades, the heroine in Indian cinema had only one objective in life, that of being a sati-savitri, who never looked beyond her family and husband. The kitchen was her cocoon, and she epitomised all things good. Through the 1940s, 50s and 60s, heroines such as Mala Sinha, Meena Kumari, Madhubala, Nanda and Asha Parekh ruled these roles. It was only in the 80s and 90s that she evolved as a strong character (Rekha in Khoon Bhari Mang, 1988), (Meenakshi Sheshadri in Damini, 1993). While in the early 2000s, she was still the demure girl, she managed to live her life on her terms like Rani Mukerji in Kabhie Alvida Naa Kehna. And the heroine today is the sexy, uber cool woman who cares for little more than her own life. Way to go girl! The villain From scary to suave From the usual lot of wicked village zamindars, smugglers, murderers, rapists, dacoits and terrorists, the larger-than-life Bollywood villains have become rare in new age cinema. Thus the traditional villain, Loin, Shakal, Mogambo, Dr Dang and Badman, has died a natural death. The wigged, cigar-smoking avatars played by the likes of Pran, Prem Chopra, Amrish Puri, have made way for smart and sometimes more-adorable-than-the-hero kind of villains. Exhibit A- Saif Ali Khan (Omkara) and Shah Rukh Khan (Don). No lines are drawn now and black characters have became grey with lead actors playing antagonists in films, almost replacing the dedicated villains. This marked the end of ever reverberating iconic one liners like â€Å"Kitne aadmi the?† and â€Å"Saara sheher mujhe Loin ke naam se jaanta hain.† The maa Rona-dhona to supercool From the God fearing and homely mum to a party freak, mothers in Bollywood have come a long way since 1930s. While Nargis in Mother India (1957) played a mother who went through hardships and struggled to bring up her offsprings, Nirupa Roy in the 70s became synonymous with white saris and a melancholic look. Then came Reema Lagoo, with her bindi and sindoor, an ideal middle class Indian mother in Qayamat Se Qayamat Tak (1988) and Maine Pyar Kiya (1989), who tried to be a friend to her son. But now, mothers are the uber cool women who are ready to accept even same-sex couples, case in point, Kirron Kher in Dostana (2008). And now there are mom who drink and dance at weddings, ala Dolly Walia in Vicky Donor (2012). The item girl Taboo to must-haves The dancing girl evolved from the Cabaret seductress, the free-spirited banjaran, the sensuous courtesan to dancing temptresses in half-saris. In the 40s and 50s, Cuckoo Moray, hotted up the screen with her innocent charm. The 50s saw Vyjayanthimala woo the audience in songs such as Chad Gayo Papi Bichua in Madhumati (1958) in ghagra cholis, and junk silver jewellery. Helen ruled the 60s and 70s, emerging in a bold avatar with dramatic ensembles. The 80s saw the trend of heroines appear in item numbers with Zeenat Aman in Qurbani (1980). Madhuri Dixit’s Choli Ke Peeche Kya Hai became the ultimate tease in the 90s. The item girls of 2000s are sexy, not afraid to show skin and love to play hard to get, be it Malaika Arora Khan in a mid-riff baring choli dancing atop a train or Katrina in Sheila Ki Jawani. The comedian Funny face to frontman The comedian in the 40s, was the fat man with funny facial expressions, whose mere presence made audiences laugh. In the 1950s, the lean Johnny Walker broke that trend and managed to win hearts with his slapstick humour. Kishore Kumar, essentially a singer, redefined comedy by using his songs like Meri Pyari Bindu (Padosan 1968) as elements of fun in films. But it was Mehmood, with his fringed hair and impeccable dialogue delivery who became the king of comedy in the 1970s. The next big thing in comedy was Johnny Lever, who left audiences in splits with his body language and dialogues in films like Raja Hindustani (1996) and Dulhe Raja (1998). Now, it’s the heroes — Akshay Kumar (Hera Pheri), Ajay Devgn (Golmaal) who are doubling as comedians. The friend Sidekick to the right-hand man The side kick or hero’s best friend, every Bollywood film has had one. The role could be that of a fun buddy who provides comic relief to the film or that one jigari dost who stays with the hero through thick and thin (in other words, fights for the hero and often dies in the end). From the days of Mukri and Mehmood, who played the hero’s good friend in the 1950s and 60s to the current time where actors like Arshad Warsi and Sharman Joshi play as powerful characters as the hero himself, this portrayal has had a sea change. Mehmood in Humjoli (1970), for instance, played a sidekick who brought the house down with his antics, but Arshad Warsi in the Munnabhai series (2003/06) played the ideal Robin to Sanjay Dutt’s Batman, and got some of the best lines in the films. The romance Touch-me-not to pre-marital sex Romance in Bollywood turned from bold to coy and back to racy and bold. The silent film, ‘A Throw of Dice’ (1929) saw actor Seeta Devi kiss actor Charu Roy. Post-independence, in the 1940s, romance became conservative. The Cinematograph Act in 1952, called kissing on screen indecent and romance became associated with clasping hand and staring into each other’s eyes. Kissing was shown with two flowers coming together or honey bees sucking nectar from flowers. 1970s was Raj Kapoor’s era that brought a passion back to romance with movies such as Bobby (1973), Satyam Shivam Sundaram (1978). It was the 90s that romance took a pure and sweet form the two blockbuster hits Hum Aapke Hain Kaun (1994) Dilwale Duhaniya Le Jayenge (1995). Now, in the 2000s, pre-marital sex shown in films like Salaam Namaste (2005) and Rockstar (2011), is considered cool. The music Melodies to racy tracks The 1930 and 40s, were defined by nasal renditions by the likes of KL Saigal (Jab Dil Hi Tooth Gaya, Shahjahan, 1946) and Noorjehan. The 50s were all about soul-soothing melodies. Songs like it Pyaar Huya Ekraar Huya (Shree 420 1952) or Jaane Woh Kaise Log The (Pyaasa 1957) became epics. However, it was R D Burman, who single-handedly changed the course of Bollywood film music, and introduced westernised tunes in songs in the 60s. While 70s remained the decade of a mix of soft and fast numbers, the 80s turned Bollywood music on its head, as Bappi Lahiri brought in disco music. Disco Dancer (1982) marked the beginning of a range of high-on-noise, low-on-lyrics songs. The 1990s churned out several hugely forgettable numbers, except for musical hits like 1942 a Love Story (1994), Saajan (1991). The 2000s have been the decade of experimenting thus Sonu Nigam and Yo Yo Honey Singh both find place in the same film. The dialogues Melodrama to quirky Power-packed dialogues get the maximum seetis from the audience, and why not. A film is often remembered for its iconic dialogues. Kaun kambakth bardasht karne ke liye peeta hai, from Devdas that’s a favourite even with the ‘daarubaaz’ of today. However, dialogues like Kitne aadmi the, and â€Å"Kuttey main tera khoon pi jaunga† from Sholay, â€Å"Pushpa, I hate tears† from Amar Prem and â€Å"Mere paas maa hai† from Deewar; have gone on to become epic. In the 1990s, heroes impressed their lady love with dialogues. Thus came, â€Å"I love you Kkk Kiran† (Darr), â€Å"Bade bade shehron mein aisi chhoti chhoti baatein hoti rehti hain.† (DDLJ 1995). In 2000, quirky dialogues such as, Main apni favourite hoon (Jab We Met), Picture Abhi Baki Hai Dost (Om Shanti Om) are the big hits among film buffs.

Charachter Analysis Atticus Finch Essay Example for Free

Charachter Analysis Atticus Finch Essay In â€Å"To Kill a Mockingbird† by Harper Lee, Atticus Finch is a man who fights for what he believes in. He is very strong willed and always the one who will stand up for what is right, not what the most popular thing is to do. He also is often reffered to as the wisest man in his town. Atticus believes in equality among people. In his mind all people are equal and deserve equal treatment no matter what race they are. Atticus tells Jem and Scout, his two children, not to judge people until you walk in their shoes. Atticus is also a defense lawyer for his county of Maycomb. Durring his case with Tom Robinson, the black that was accused of raping a white girl, Atticus tries to change the injustices and racism in his small hometown. Atticus is a older male, about 50 years old, with a darker hair color that is turning gray as he ages. He wears glasses because his left eye is nearly blind. He said â€Å"Left eyes are the tribal curse of the Finches. He is also rather tall. His two children were once ashamed of him, because he didn’t fish or hunt, like the other childrens fathers, due to his age. But as they grew, they began appreciating him not for the activities he did on the weekend, but his morals and beliefs. Atticus is one of the most loyal, humane, and consistent with his views and beliefs than any other character in the novel. Miss Maudie states, Atticus Finch is the same in his house as he is on the public streets. His intelligence, calm wisdom, courage, humility, lack of prejudice, and strong sense of justice, causes him to be respected by everyone, including the very poor and black people. Although he is looked down on and mocked by many characters in the novel for his kindness towards the â€Å"Negros†, the people of Maycomb still respect him and keep re-electing him to be their representative in the State Legislator. Durring the trial with Tom Robinson, Atticus Finch defendes him to the best of his ability despite significant difficulties from the community. Since it was back in the time of civil unrest and racial segregation. This had a huge impact on the community, as Atticus Finch was a highly respected attorney in the white community, who ended up drawing the most adoration and respect from the entire black community for his efforts to stand up for the truth regardless of race. Atticus is a strong willed man who stands for what he belives in. His thoughts do not change because of a persons skin color. He is kind and understanding and helpful to his children as well as anyone else who may seek for help. He is a well respected man in Maycomb, because he stands for what he believes, not the popular beliefs.

Comparison of Privacy and Communication on Social Networking

Comparison of Privacy and Communication on Social Networking I propose to conduct a research on the topic- A cross-cultural comparison of privacy and communication on Social Networking Sites between India and United Kingdom. Abstract My research will try to examine the cross cultural differences in the context of sharing personal information on Social Networking Sites (SNSs) and the various aspects of online privacy between the college students in India and the United Kingdom. To begin with, the research will require the students to complete a paper based survey with a variety of questions regarding their attitudes towards sharing personal information on social networks and privacy. It will also seek to better understand the behavioural issues by studying their communication pattern. The emphasis of this research will remain on identifying the commonalities and differences in the communication patterns and attitudes towards privacy between the Indian and UK students by conducting an empirical research. Literature Framework We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. While we use the term social network site to describe this phenomenon, the term social networking sites also appears in public discourse, and the two terms are often used interchangeably. We chose not to employ the term networking for two reasons: emphasis and scope. Networking emphasizes relationship initiation, often between strangers. While networking is possible on these sites, it is not the primary practice on many of them, nor is it what differentiates them from other forms of computer-mediated communication (CMC). What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. This can result in connections between individuals that would not otherwise be made, but that is often not the goal, and these meetings are frequently between latent ties (Haythornthwaite, 2005) who share some offline connection. On many of the large SNSs, participants are not necessarily networking or looking to meet new people; instead, they are primarily communicating with people who are already a part of their extended social network. To emphasize this articulated social network as a critical organizing feature of these sites, we label them social network sites. Social Networking Sites (SNS) have achieved phenomenal success since the launch of sixdegrees.com in 1997. Original sites such as Friendster, Lunarstorm and MiGente, are now all dwarfed by the phenomenally successful Myspace1, and Facebook2. A useful historical record of the development of Social Networking sites was made by Boyd and Ellison in 20073, although more work is needed to understand the gratifications delivered how users derive a sense of identity and the cross cultural implications to users. The goal of this short paper is to weave digitization, identity and community into an analysis that is both historically rigorous and conscious of contemporary innovations. Launch Dates of Major Social Networking Sites (SNSs) Source: Social Media Graphics Among undergraduate college students, the three most visited social networking websites are Facebook, MySpace, and Friendster, with one study reporting Facebook use as the most popular at 90% (Stutzman, 2006) while another study reports Facebook use as most popular with 78.8% who à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"sometimes or à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"often use Facebook (Hargittai, 2007). Undergraduate students using Facebook averaged 10à ¢Ã¢â€š ¬Ã¢â‚¬Å"30 min daily use for the time categories and averaged 150à ¢Ã¢â€š ¬Ã¢â‚¬Å"200 friends for the friend categories (Ellison, Steinfield, Lampe, 2006). Students and alumni use Facebook to communicate, connect and remain in contact with others (Acquisti Gross, 2006; Charnigo Barnett-Ellis, 2007; Ellison et al., 2006). There are conflicting reports whether Facebook is used for dating with one study that reports such use (Charnigo Barnett-Ellis, 2007), while another study reports that students do not use Facebook for that purpose (Acqu isti Gross, 2006). Also, undergraduate students typically use Facebook for fun and à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"killing time rather than gathering information (Ellison et al., 2006). Although Facebook is very popular among students, others have profiles on it too. Over the past decade, the communication uses of the Internet have become a very important part of young peoples lives (e.g., Gemmill Peterson, 2006; Jones, 2002; Lenhart Madden, 2007; Subrahmanyam Greenfield, 2008). Social networking sites are the latest online communication tool that allows users to create a public or semi-public profile, create and view their own as well as other users online social networks (Boyd Ellison, 2007a), and interact with people in their networks. Sites such as MySpace and Facebook have over 100 million users between them, many of them adolescents and emerging adults. Although research on young peoples use of social networking sites is emerging (e.g., Boyd Ellison, 2007b; Ellison, Steinfield, Lampe, 2007; Valkenburg, Peter, Schouten, 2006), questions remain regarding exactly what young people do on these sites, whom they interact with on them, and how their social networking site use relates to their other online (such as instant messaging) and off line activities. Furthermore, because of the potential to interact with known others as well as meet and befriend strangers on these sites, it is important to study the nature of their online social networks in order to get an understanding of how such online communication relates to young peoples development. The goals of the present study were to explore emerging adults use of social networking sites for communication and examine the relation between their online and offline social networks. Given the vast array of information that can be shared and the number of users, concerns regarding security and privacy issues are a recurring issue (Acoca, 2008). Some concerns involve potential threats to personal safety from the abundance of information that is assumed to be available and accessible about an individual on their online profile. Specifically, there are concerns regarding identity theft if users provide too much information (e.g., birth date, address, phone, full name etc.). In addition, there are concerns for personal safety for vulnerable users who could be stalked, or otherwise threatened. A less commonly considered threat is the possibility of social risk as a function of self-identification with minority or stigmatized groups. Although some of these concerns have surfaced in the popular media (e.g., news.cnet.com), there is little empirical investigation documenting how much and what kind of information is present in personal FACEBOOKà ¢Ã¢â‚¬Å¾Ã‚ ¢ profiles to determine the potential for threats of any type, nor is there any information regarding how users differ in the information disclosed in their profiles to provide clues as to who is most likely to be at risk. India is ranked fourth in the world in terms of the Internet users. It had a total population of 1,147,995,898 people by the year 2008, out of which 81,000,000 people were using the Internet which makes 7.1% of the total population of Internet users (Internet World Stats, 2009). Social networking is catching on fast. About 56 percent users do both social and professional networking on the Web, while 29 percent do only social networking (Madhavan, 2007). There are about 10 million people who are on social networking sites. What started with the popularity of Orkut in India has now become a cultural revolution. Even most of the schools going teens have an account on some social networking site (Java, 2007). Out of the total social networking users in India, only 1 mn to 2 mn (only 10% to 20%) are on Indian social networking sites. According to a recent report by comScore, Inc. (Mishra, 2009), visits to the social networking sites have increased by 51 percent from the last year. The stu dy also found that global social networking brands continued to gain prominence in India during the last year, with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in visitation. Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Facebook, the second most popular social networking site, had 4 million visitors, up by 150 percent since last year. To make its position strong in the Indian social networking market, Facebook has launched an Indian interface which helps local users to connect with their friends in 6 different languages e Hindi, Punjabi, Tamil, Malayalam, Telugu and Bengali. This move allows users to choose any of the six languages and use it as per their convenience by selecting the language tab. MySpace also promotes a lot of India specific content like promoting musical talent and even taking their talent abroad thereby upliftin g the Indian culture. It is followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent). Other popular networking sites in India featured in the list in descending order are ibibo, MySpace, LinkedIn, BigAdda and Fropper. Top Social Networking Sites in India by Unique Visitors December 2008 vs. December 2007 Total India e Age 15+, Home/Work Locations (excluding visits from cyber cafes, mobile phones and PDAs) Source: comScore World Metrix Users Demography for the United Kingdom Source: Socialbakers (2010) User age distribution on Facebook in United Kingdom Source: Socialbakers (2010) Male/Female User Ratio on Facebook in United Kingdom Source: Socialbakers (2010) Age Growth on Facebook in United Kingdom Source: Socialbakers (2010) Top 10 Countries on Facebook Source: Socialbakers (2010) Research Strategy The process will be initiated by the collection of social network data through a survey of Indian and UK college students. The population sample chosen for this research purpose will be a specific number of college going students in India and UK (to be decided at a later time). The sample will be restricted to a few hundred students from each country so as to make it easier to do a survey research. The student will be encouraged to participate and share their views on the subject of content sharing and privacy. The information provided by them will solely be used for the educational research purpose. The survey employed in this study will be based on a popular survey used previously by Pew Internet and American Life Project among American teenagers. The survey used in this research may differ in some ways to adjust the variations from previous similar researches. A copy of the original survey questions is available to consult on the Pew Internet and American Life Project website. The responses in the original survey were categorical, thus quantitative analysis will require performing chi-square (à Ã¢â‚¬ ¡2) test. Collection of data The primary data for this research will be collected by conducting a survey based on numerous questions that will seek to answer the questions based on information sharing and the degree of privacy maintained by students in their social profiles. The type of information sought is presented in the next section in the form of tables. However the level of information has been limited and the original research is expected to be more comprehensive in nature and may include more variables and situations. Other secondary data presented in the research will be collected from various social networking sites, social networking research services, network usage statistics, sharing and privacy reports published by various organizations. Research Methodology The purpose of this research determines its methodology. It will be a comparative study of Indian and UK college students attitudes and behaviour towards communication patterns and controlling privacy on Social Networking Sites (SNSs). Research Questions How do the students in India and UK differ in reference to privacy on Social Networking Sites? How do the students in India and UK differ in reference to communication patterns on Social Networking Sites? The college students in India and UK will be contacted through friend lists of my own friends on prominent SNSs. I will encourage my friends to persuade their friends on SNSs. Later on I will segregate the lists of Indian and UK college students for the purpose of comparison. I am expecting a response rate of nearly 60-70 percent. The results will be formatted according to the following tables. Table 1. Public Nature of Social Network Site Profile Degree to which your online social profile is public India N= X United Kingdom N= Y Visible to everyone Visible to friends of friends Visible only to friends Table 2: Attitude towards sharing personal information on SNSs Is it alright to share the following information on social sites? India United Kingdom à Ã¢â‚¬ ¡2 N df p State in which you live City in which you live College name IM Screen Names Birth date Family members names Relationship (s) Email address (es) Links to other personal blogs or websites Mobile Number Table 3: Types of information shared on SNSs Would you share the following detail on your social profile? India United Kingdom à Ã¢â‚¬ ¡2 N df p Surname Photos of yourself Photos of your friends Photos of family members City name High School name Email addresses MP3 files Video content Events list Birthdays Table 4: Response to contacting by strangers How would you normally respond to a strangers friend request? India United Kingdom Completely ignore Respond positively Decline the request Block the user Block and report the user to avoid further contact Table 5: Communication patterns on SNSs Do you usually do the following? India United Kingdom à Ã¢â‚¬ ¡2 N df p Post messages on friends wall or comment on their posts Send private messages to someone on your friend list Send private messages to someone not on your friend list Poke your friends Poke your friends friends

Phen/Fen :: Drugs Weight Loss Obesity Health Essays

Phen/Fen What is Phen/Fen and How Does it Work? Phen/fen is a popular drug treatment for obesity and binge eating disorders. Two medications named phentermine (phen) and fenfluramine (fen) are taken together in order to work in a balanced fashion on two of the body's neurotransmitters. Phentermine blocks the absorption of a neurotransmitter called dopamine. Dopomine is a stimulant that raises the body's temperature and increases metabolic rate. The effect of this blockage is a decreased appetite and an increase in metabolic rate (http://www.ulink.net/-dtison/). Fenfluramine works on the nuerotransmitter called serotonin. Increased levels of serotonin make someone feel calm and full. Fenfluramine increases the levels of serotonin available for the body to use which tricks the body into feeling fuller and decreasing one's appetite. 'The strength of the fen/phen protocol is that it permits regulation of each nuerotransmitter independently. Were there to be an insuff iciency of dopomine, the phentermine (phen) dose can be increased; a n excess of serotonin, the fenfluramine (fen) dose is tapered' (http://www.fenphen.com/philosophy.html). Phen/fen regulates the body's natural chemistry and keeps it in balance. By doing so, 'it eliminates psychological cravings for food, cuts down excessive hunger, and reduces depression-related ailments that result in eating disorders such as bulimia and anorexia" (http://www.fenphen.com/hope.html). The internet contains hundreds of web sites full of information on phen/fen along with advertisements for the treatment. But, it should be understood that "they are not 'fat pills,' as has been mentioned in some of the news media; they do not absorb fat or block fat from entering the system. They do not alter one's genetic make-up, which can be a contributing cause of obesity' (http://kingsfans.com/wein.htm) Who Qualifies for Treatment? Phen/fen treatments are meant for people who have a BMI (body mass index) of 28 or higher or are at least 20% over their ideal body weight (Anonymous, 1996). However, cases have been documented where people have been given the treatment who did not fit that criteria. For example, Teagan Clive (1997) reported in Joe Weider's Muscle and Fitness that she received the treatment although she was only 8% over her ideal body weight. The bottom line is that these companies are selling a product to make money, and they are not too concerned with people's health. To see if you qualify for treatment, check out the Medical Weight Management web site (http://www.phenfen.com). The site has a place to fill in your measurements so that you can calculate your body mass index and find out if you can sign up. Phen/Fen :: Drugs Weight Loss Obesity Health Essays Phen/Fen What is Phen/Fen and How Does it Work? Phen/fen is a popular drug treatment for obesity and binge eating disorders. Two medications named phentermine (phen) and fenfluramine (fen) are taken together in order to work in a balanced fashion on two of the body's neurotransmitters. Phentermine blocks the absorption of a neurotransmitter called dopamine. Dopomine is a stimulant that raises the body's temperature and increases metabolic rate. The effect of this blockage is a decreased appetite and an increase in metabolic rate (http://www.ulink.net/-dtison/). Fenfluramine works on the nuerotransmitter called serotonin. Increased levels of serotonin make someone feel calm and full. Fenfluramine increases the levels of serotonin available for the body to use which tricks the body into feeling fuller and decreasing one's appetite. 'The strength of the fen/phen protocol is that it permits regulation of each nuerotransmitter independently. Were there to be an insuff iciency of dopomine, the phentermine (phen) dose can be increased; a n excess of serotonin, the fenfluramine (fen) dose is tapered' (http://www.fenphen.com/philosophy.html). Phen/fen regulates the body's natural chemistry and keeps it in balance. By doing so, 'it eliminates psychological cravings for food, cuts down excessive hunger, and reduces depression-related ailments that result in eating disorders such as bulimia and anorexia" (http://www.fenphen.com/hope.html). The internet contains hundreds of web sites full of information on phen/fen along with advertisements for the treatment. But, it should be understood that "they are not 'fat pills,' as has been mentioned in some of the news media; they do not absorb fat or block fat from entering the system. They do not alter one's genetic make-up, which can be a contributing cause of obesity' (http://kingsfans.com/wein.htm) Who Qualifies for Treatment? Phen/fen treatments are meant for people who have a BMI (body mass index) of 28 or higher or are at least 20% over their ideal body weight (Anonymous, 1996). However, cases have been documented where people have been given the treatment who did not fit that criteria. For example, Teagan Clive (1997) reported in Joe Weider's Muscle and Fitness that she received the treatment although she was only 8% over her ideal body weight. The bottom line is that these companies are selling a product to make money, and they are not too concerned with people's health. To see if you qualify for treatment, check out the Medical Weight Management web site (http://www.phenfen.com). The site has a place to fill in your measurements so that you can calculate your body mass index and find out if you can sign up.

Dune-lots Of Errors :: essays research papers

Dune by Frank Herbert is one of the greatest Science Fiction novels of all time. The story is about Paul Atreids as he tries to take back his planet (Arrakis, a.k.a Dune a pure desert world. It is also the only place where spice can be found. Spice is a drug that gives people the ability to see the future, health and long life, (hence the saying, Health and long life are the gifts of the spice, Dune the Sci –Fi mini-series)) from the Harrkonnens the Atreids mortal enemy. The book is based in the year 10,946 B.J (Bielgium Jihad) in the Imperium of man under the rule of Shaddam the IV. The main characters are The Baron and Paul Atreids. Paul Atreids is the son of Duke Leto Atreids and the lady Jessica. He is Muad’Dib the Fremen messiah (The Fremen are the natives of Dune and the greatest fighters in the known universe.). The Baron is the ruler of Giedi prime. He is sadistic and he hates the Atreids because an Atreids had the ruler of House Harrkonnen banished for cowardi ce.   Ã‚  Ã‚  Ã‚  Ã‚  The book starts off with House Atreids moving to Arrakis. Paul father, Leto sends off men to recruit the Fremen to his cause because he believes the Harrkonnens will attack Arrakis (for now on I will call it by it’s Fremen name Dune). The Harrkonnens make an attempt on Paul’s life and a traitor shuts down the Atreids palace’s shield.   Ã‚  Ã‚  Ã‚  Ã‚  Soon Harrkonnen troops and Sardaukar (The emperor’s shock troops) attack dune. Without the Fremen’s aid the Harrkonnens capture dune and kill Leto and send Paul and his mother out into the deep desert to die. After the assault the Sadaukar leave. The Harrkonnens believing Paul dead begin to solidify their hold on Dune.   Ã‚  Ã‚  Ã‚  Ã‚  After killing their captors Paul and Jessica escape. As they run, a worm (A giant worm, Usually about a kilometer long and about thirty feet wide with sharp teeth) tries to eat the pair but they escape into a cave. Later Duncan Idaho, a loyal Lieutenant, picks them up and brings them to a hidden Fremen base. There Sardaukar attacks them again and Duncan dies buying time for Paul and Jessica to get away.   Ã‚  Ã‚  Ã‚  Ã‚  Later they are found by a group of Fremen who think Paul is the Muad’Dib (their messiah). After Paul kills a non-believer the Fremen begin to worship Paul.

Happy Essay -- essays papers

Happy Middle East History Jerusalem The conflict in Jerusalem is rooted in religious, political, and historical aspects. As a center for the worlds three major religions, with a history of political divisions and borders, as well as historical claims to the territory, it calls for a peaceful coexistence and sensitive diplomacy which will enable an accepted agreement. Jerusalem is a prize which, for thousands of years, has been fought over. Israeli’s and Palestinians live side-by-side in the Old City, each claiming that Jerusalem belongs to them. There is no judgment that can be given, there is no right or wrong answer to the problem. For this issue to be solved, both sides must give concessions to each other, and truly feel the need for peace and friendly diplomacy in Jerusalem. The Torah, the most sacred Jewish text, claims that Jerusalem is the ancestral home of the Jewish people. The Torah says that the land was given to Abraham, the Jews patriarch, and his descendent as a birthright for his faithfulness to God. In 1000 BC, David, the Jewish king, established Jerusalem as his capital, and his son, Solomon, built a temple in the city for the Jewish people. Four centuries later, the Jews were conquered and forced into exile. They would not return to Jerusalem until the founding of modern Israel in 1948. During the Roman occupation of Palestine, Jesus was born in the city of Bethlehem. For Christians, Jesus is the Son of God, and the Messiah. Because of his religious beliefs, he as crucified near Jerusalem, and three days later, was resurrected. Tradition holds that the tomb was where the Church of the Holy Sepulcher is today. The Holy Land gave birth to the faith of Christianity. Shortly after the death of Mohammed, the man who established Islam and whom Muslims believe to be the prophet of Allah, the Muslims conquered Jerusalem. Muslims, too, claimed a rightful ownership of the land. They believe that they have an inheritance connection to the patriarch, Abraham, through a different lineage. Jerusalem holds incredible religious significance for the Muslims. Ten years before his death, Mohammed traveled to Jerusalem, where he then rose to heaven to speak with Allah directly. The Muslim people built the Dome of the Rock on top of the Temple Mount in honor of Mohammed’s journey to the heavens. The Dome of the Rock is considered t... ...rcede in this problem as violence and hatred increases. Israel’s use of excessive force against the Palestinians, and the violent attacks against Israeli’s by the Palestinians is only making matters worse. UN Secretary General, Kofi Annan, has convinced Arafat and Barak to meet and come to some sort of peace agreement. The conflict centers mainly around religious claims and political issues. Both sides feel that Jerusalem is rightfully theirs because of its historical religious connections to their religions. The political action taken for the control of the city has had strong moments, but has also faltered. It is as if the process takes one step forward and two steps backward with each time a small conflict arises. Both sides must give in something in order to achieve peace. The Palestinian people have nothing, and their only hope for a future of some sort is to create a Palestinian state. Israel, however, does not want to give up their â€Å"capital† and will do anything in their power to maintain their control over it. The United Nations must intervene, as it is the â€Å"voice of the world,† and will be able to help Arafat and Barak reach a consensus on the status of Jerusalem.

Aspect of family in the film Pushing Hands Essay

Family has been depicted as one of the most important aspects in a number of films. Notably, many people believe in family as the most useful unifying aspect among various groups. In China, for instance, family is considered to be among the factors that individuals need to hold so dear to them. Various movies have been produced with the aspect of family being given weight in the movies. In addition, the cultural aspect of family has also been seen to be a factor that most individuals consider to be highly imperative in bringing to life the movies in question. This paper seeks to carry out an analytical interpretation of the aspect of family in the film Pushing Hands. In every family, father-to-son relationship is often seen as factor that is quite essential in bringing together the various family members. In addition, when the father and the son are at logger-heads, family unity is at a point of jeopardy and might escalate to highly detrimental scales. Apart from securing a unified family, father to son relationship is always considered a great aspect, especially in Chinese culture. In addition, most parents struggle to ensure that their children do not go against the immortal cultural values that each group is inclined to. Particularly, Chinese parents often want to see their sons embrace the Confucian cultural values even if they are in other countries (Huang, 2000). In line with family relationships between a father and a son, the film Pushing Hands seek to bring to the audience the idea of how westernization has affected family cultural values for the Chinese. Furthermore, the father (Mr. Chu) disagrees with his son Alex on the various family issues and cultural differences between the life in the United States and life in his home town Beijing, China. The film portrays the father son relationship as a cultural factor that should not be taken for granted and as an element that is highly significant in Chinese cultural aspects. As such, the script writer of the film has ensured that the film uses the best characters to bring out the issues of father-son relationship and the elements associated with the cultural differences between those living in the western countries and those living in China. Mr. Chu (Sihung Lung) who is an elderly man has fully devoted the wider portion of his life to the aspect of studying and teaching other learners tai chi in China. As a result of old age and the desire to be closer to his family, he makes up his mind to move in and stay with his son who is in the United States. However, having lived his entire life in Beijing, China, the elderly man finds it hard to cope with the different cultural factors in the United States. On the other hand, his son Alex (Bo Z. Wang) has been living in New York City for quite some time and has partly been affected by western cultural aspects which are totally different from the Chinese way of life and Tai Chi teachings (Hua-feng, 2013).One of the major family challenges that greatly affect the father and the son is the fact that the father arrives in New York without knowing any English word. In addition, the son is highly Americanized that it would be hard for the father to understand him. Besides, Alex has a w ife named Martha (Deb Snyder) who is a writer dealing with the pressure of trying to make sure she publishes her first novel, apart from taking care of her six-year-old kid. Mr. Chu faces the challenge of being totally at odds with a number of American customs and various technological factors. Furthermore, Mr. Chu cannot walk in New York alone as he easily loses his way. Since Mr. Chu is completely dumb on various factors in the American way of life, Martha begins to feel irritated with the fact that she might be taking care of two children. This is because the elderly Mr. Chu has to be taught everything as a child. While staying with his son, Mr. Chu develops a feeling that he has lost his dignity and independence thereby making the relationship between him and the son more challenging. Eventually, the elderly father tries to work things out on his own and look for a job. However, the harder he attempts to fit in the American culture and make New York look like his home, the more unfamiliar he seems to be. The elderly Mr. Chu feels lost in a different culture at a time when his son is feeling at home and has no issues being seen as an Americanized Chinese. The differences in cultural affiliations make the relationship between Mr. Chu and his son extremely difficult (Chan, 2004). The significance of the issues of father to son relationship in a family is highly relevant in the wider cultural context. The complexity in the relationship that is brought by different adaptation techniques to distinct cultures give the audience the most appropriate ways through which culture can be viewed in a wider perspective. The title is highly appropriate as it tries to bring out the facts about pushing an individual to conform to a cultural affiliation that is totally different from their original culture. In the non-aggressive turn of events between the father and the son, it is apparent that cultural fidelity is hard to break, and even if one does break it, it has to take quite a long time. The aspect of cultural conflict is an element that keeps on making various family ties broken hence making it difficult for the individuals involved to foster unity between themselves (Zhang, 2002). In the book From ‘Minority Film’ to â€Å"minority Discourse,’† Screening China, Zhang (2002) asserts that cultural aspects such as ethnicity and race play a major role in ensuring that family ties are kept alive. In addition, he argues that failure to stick to the family ties would lead to cultural conflicts. This cultural conflict is the main element that Master Chu find himself in and creates an internal misunderstanding in his cognitive thoughts. Even though his daughter-in-law totally misunderstood him, making him feel discontent and disgraced, the elderly Chu made sure that his efforts to cope up with American culture were kept alive. When he finally disagrees with his son over alleged mistreatment from the wife, he decides to gracefully have his way and walk out of the house. Consequently, after going his own way, Mr. Chu finds his own niche where he can have no one minding about his inclination to Chinese way of life. In conclusion, family and cultu re have been depicted as some of the most important aspects that need to be considered in learning cultural factors. Besides, culture has been seen as a major defining factor when it comes to association and togetherness. References Chan, K. (2004). The global return of the wu xia pian (Chinese sword-fighting movie): Ang Lee’s Crouching Tiger, Hidden Dragon.  Cinema Journal,  43(4), 3-17. Hua-feng, L. I. (2013). Contradiction and Harmony of Family Ideas between China and America Reflected in the Movie, Pushing Hands.  Journal of Yunyang Teachers College,  2, 018.Huang, S. (2000). Ten thousand businesses would thrive in a harmonious family: Chinese conflict resolution styles in cross-cultural families.  Intercultural Communication Studies,  9(2), 129-144. Zhang Yingjin, (2002). â€Å"From ‘Minority Film’ to â€Å"minority Discourse,’† Screening China (73-90) Source document

The Palette of Narmer

The Palette of Narmer: Historical archives or political propaganda The Palette of Narmer The Palette of Namer is an Ancient Egyptian artefact, pre-dating the Early Dynastic period. This clay tablet depicts the legacy of King Namer, but due to its mysterious nature, it is still unknown if these depictions are a historical record or a tool of political propaganda. Based on its size, shape and detailed images it is apparent that this palette was not used for daily purposes or historical archives.With further inspection of the images on the palette, it is clear that the chief purpose of the piece was not to record the historical ventures of King Narmer but to assert his kingship and dominance over Ancient Egypt. Political propaganda is a form of communication, usually visual, that has a main purpose of influencing people towards a cause or position by showing only one side of the argument. This persuasion technique is used in the detailed depictions on the Palette of Narmer to promote hi s dominate power over his subjects.King Narmer is shown as a large, god-like figure who towers over those around him, all other characters on the palette are shown following or being overpowered by Narmer. The other figures on the palette have the appearance of fear as Narmer rules over them with an iron fist. This applies fear and seeks to build support by installing anxieties into his subjects, enemies and all who gaze upon the palette. Through these techniques we can see that the main intension of the artefact was to show Narmer as Egypt’s ultimate authority figure.Throughout the panels of the palette we see Narmer asserting his dominance over many different people. On the top panel of the front side of the pallet, Narmer is depicted inspecting ten decapitated enemies slain in battle, once again in attempt to install fear. He again is drawn much larger than those around him, and is holding a mace in his left hand and a flail in his right, which is a traditional symbol of k ingship. In the next panel we see the taming of two wild animals; these mystical creatures have often been interpreted as a metaphor for the unification of Upper and LowerEgypt under King Narmers command. This unification of Egypt’s regions was seen as a major victory for Narmer, which plays another role of propaganda; people naturally desire to be on the winning side, showing Narmer’s victory is a technique to convince people that his leadership is effective and again reassures his power. The scene on the bottom panel of the front of the palette portrays a bull conquering his foe and attacking the walls of a city with its horns.In this image the bull is to be interpreted as King Narmer, showing his strength and power as he defeats and kills his enemy. The wall can be thought of as Lower Egypt as he conquers it and unifies Egypt. The reverse side of the palette is mostly taken up by a large and detailed image of a man, undoubtedly Narmer, striking down upon an enemy. N armer has his opponent by the hair, bagging for mercy on his knees, showing Narmers pure ferocity and god like stature. These images can be interpreted as Narmers conquest of Lower Egypt. This again plays on the fear associated with propaganda.On the very bottom panel of the reverse side of the palette, two fallen enemies under the feet of Narmer. These conquered foes are representations of towns that Narmer has vanquished. Each panel on the palette is a celebration of King Narmer, and his brave conquests; showing him as an almighty and feared leader, successfully using propaganda to build his reputation, gain supporters and strike fear into his enemies. Weaved throughout the palettes details are several subtle symbols that help project King Narmer personal propaganda to help him secure his kingship.These hieroglyphs can be interpreted to have different meanings, but are very similar and all point to the depiction of the sheer power of Narmer. A reoccurring symbol of the bovine, a s ign of strength and force, surround the Kings name (in serekh) on both sides of the palette, referring to his bull-like vigour and power. A falcon is shown on the back side of palette, the falcons head was commonly associated with Narmers name, and represents his rule. These animals are used as representations asserting King Narmers virtue and endowment.The theme of higher archery is apparent on the palette; the treatment of the others is degrading, making Narmer appear supreme. The enemies are made evident on the palette, all represent with as smaller man, naked, and cowering at the mercy of Narmer. The King is dressed in the traditional short skirt, with an animal’s tail and a crown upon his head, demonstrating his royalty. This illustrates the different side of the spectrum, follower and leader; allowing Narmer to again place himself above everyone else.On both sides of the palette, a man standing behind the king is depicted holding Narmers sandals in his left hand and a b asket in his right, the fact that the king is shown barefooted, suggests that this man is a servant to the king; this illustrates the king’s superiority. There are two actual images of King Narmer on the palette; on the front side he is shown wearing the Red Crown, which is associated to Lower Egypt, while on the reverse side he is shown wearing the White Crown, a representation on Upper Egypt. Having equal representation of both Upper and Lower Egypt by, the association of their unification is made.Each symbol, large or small, has an effect on the subconscious, making you see the argument in favor of Narmer. These symbols attribute to the appearance of Narmer, helping him gain respect and support through the use of propaganda. The exact details of the palette cannot be fully proven as historical facts, but with the common propaganda techniques present on the tablet, it discredits the validity of the events. It is still unknown if the unification of Upper and Lower Egypt occu rred under the control of Narmer.The Palette of Narmer has created scholarly debate among the historical community, whether it proves the unification of the Egyptian regions or was used only for self-promotion. The answer to the question hinges on the images within the palette inscription, the sheer nature of the depictions suggests that the palette does not prove that King Narmer unified Egypt in the Pre-Dynastic Period. The exact use of the palette is undiscovered to this day, but based on its size and the images on its surface it is apparent that it was used for the sole purpose of personal propaganda through subconscious control by King Narmer.References: Kinnaer, Jacques, â€Å"The Ancient Egypt Site. † The Ancient Egypt Site. 30 June 2011. (8 October 2012) ——————————————– [ 1 ]. Kinnaer, Jacques, â€Å"The Ancient Egypt Site. † The Ancient Egypt Site. 30 June 2011. [ 2 ]. Kinnaer, Jacques, â€Å"The Ancient Egypt Site. † The Ancient Egypt Site. 30 June 2011 [ 3 ]. Kinnaer, Jacques, â€Å"The Ancient Egypt Site. † The Ancient Egypt Site. 30 June 2011.

Data Compression and Decompression Algorithms

Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦2 1. Data Compression†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 1. 1Classification of Compression†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 1. 2 Data Compression methods†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2. Lossless Compression Algorithm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 2. 1 Run-Length Encoding†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 2. 1. 1 Algorithm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 2. 1. 2Complexity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 2. 1. 3 Advantages and disadvantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 3.Huffmann coding†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 3. 1 Huffmann encoding†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 3. 2 Algorithm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 4. Lempel-Ziv algorithm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 4. 1 Lempel-Ziv78†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 4. 2Encoding Algorithm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 4. 3 Decoding Algorithm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 5. Lempel-Ziv Welch†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 5. 1 Encoding Algorithm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 5. 2 Decoding Algorithm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 INTRODUCTION: Data compression is a common requirement for most of the computerized applications. There are number of data compression algorithms, which are dedicated to compress different data formats. Even for a single data type there are number of different compression algorithms, which use different approaches. This paper examines lossless data compression algorithms. 1. DATA COMPRESSION: In computer science  data compression  involves  encoding  information  using fewer  bits  than the original representation.Compression is useful because it helps reduce the consumption of resources such as data space or transmission  capacity. Because compressed data must be decompressed to be used, this extra processing imposes computational or other costs through decompression. 1. 1 Classification of Compression: a) Static/non-adaptive compressio n. b) Dynamic/adaptive compressioin. a) Static/Non-adaptive Compression: A  static  method is one in which the mapping from the set of messages to the set of codewords is fixed before transmission begins, so that a given message is represented by the same codeword every time it appears in the message ensemble.The classic static defined-word scheme is Huffman coding. b) Dynamic/adaptive compression: A code is  dynamic  if the mapping from the set of messages to the set of codewords changes over time. 2. 2 Data Compression Methods: 1) Losseless Compression: Lossless compression reduces bits by identifying and eliminating  statistical redundancy. No information is lost in Lossless compression is possible because most real-world data has statistical redundancy. For example, an image may have areas of colour that do not change over several pixels; instead of coding â€Å"red pixel, red pixel, †¦ the data may be encoded as â€Å"279 red pixels†. Lossless compression is used in cases where it is important that the original and the decompressed data be identical, or where deviations from the original data could be deleterious. Typical examples are executable programs, text documents, and source code. Some image file formats, like  PNG  or  GIF, use only lossless compression 2) Loosy Compression: In information technology, lossy compression is a data encoding method that compresses data by discarding (losing) some of it. The procedure aims to inimize the amount of data that needs to be held, handled, and/or transmitted by a computer. Lossy compression is most commonly used to compress multimedia data (audio, video, and still images), especially in applications such as streaming media and internet telephony. If we take a photo of a sunset over the sea, for example there are going to be groups of pixels with the same colour value, which can be reduced. Lossy algorithms tend to be more complex, as a result they achieve better results for bitma ps and can accommodate for the lose of data. The compressed file is an estimation of the original data.One of the disadvantages of lossy compression is that if the compressed file keeps being compressed, then the quality will degraded drastically. 2. Lossless Compression Algorithms: 2. 1 Run-Length Encoding(RLE): RLE stands for Run Length Encoding. It is a lossless algorithm that only offers decent compression ratios in specific types of data. How RLE works: RLE is probably the easiest compression algorithm. It replaces sequences of the same data values within a file by a count number and a single value. Suppose the following string of data (17 bytes) has to be compressed: ABBBBBBBBBCDEEEEFUsing RLE compression, the compressed file takes up 10 bytes and could look like this: A 8B C D 4E F 2. 1. 1 Algorithm: for (i=0;i

Project on Cement Essay

Any accomplishment requires the effort of many people and this work is no different. I especially thank Mr. R.K.Gupta; Director of Cii & CITMS, whose support and patience was instrumental in accomplishing this project. I would like to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this project possible. My grateful acknowledgement to all the staff member of Ultra tech Cement limited for their support and cooperation. At last again I want to extent my thanks to all the teachers of Cii & CITMS – Durgapur for giving support and confidence for doing this project. [pic] This ambitious project at ULTRATECH CEMENT under the project title â€Å"ADVERTISING AND PROMOTIONAL STRATEGY† has been carried out under the able guidance of company & institutional experts. The vision or the objective of this project was to identify the Advertising needs. As the growth is a continuous process, so it is also very much important to find out the corners or the areas where the scope for the development is present. The effectiveness of the Advertising was also under the scan during this period where it is observed that the effective Advertising can effectively maximize sales volume & revenue. This Advertising process is also effective to manage the planned sales strategy. The Advertising process at WEST BENGAL CEMENT WORKS is judiciously planned &Divided into four parts. This practical project helped a lot to get the knowledge from all the avenues of the Marketing Management &it is also perceived that it will help the company time to time in its growth process. Introduction T he function of Advertising is to close the gap between the desire performance and the actual job performance. The need for quality Advertising program is on the increase due to the fact that the highly competitive business environment is throwing up new and complex challenges, literally every day. New and complex services are coming into existence, thereby pushing up the need for high- quality Advertising program. Due to the slowdown in the economy, many jobs are coming into existence, many jobs cuts are taking place leading to a situation where works must retain themselves to stay employed in the same organization or to complete in the market place. [pic] †¢ To identify importance of Advertising in the organization. †¢ To identify the specific Advertising area. †¢ To identify the effectiveness of different types of advertising. †¢ To identify the best methods and techniques for advertising. †¢ The development of Advertising and sales promotion schemes to meet desired goals of organization. ââ€"   Increase in sales volume ââ€"   Maximize profit ââ€"   Developed sales promotion schemes [pic] ↠ Because of busy schedule of the employees the interview was quite tough after a quite of waiting time. ↠ Most of the executives were too busy, thus to obtain the desired & accurate data there was a need to take the prior appointment from them. ↠ 50% of the sample size were not giving the correct feedback (due to varied hidden reason), thus there will be variance in the outcome of the study. ↠ Most of the employees were not confident about the proper management (misuse) of the information provided by them. ↠ They were also often reluctant in identifying the needed information. [pic] TITLE: â€Å"Advertising & promotional strategy† at West Bengal Cement† Works.† Research methodology is the method through which the project has been done. This includes various sources of collecting data. TARGET GROUP: The target group for the survey was Managers, Officers, Supervisors and of â€Å"ULTRA TECH CEMENT LIMITED† and press releases. SAMPLE SIZE: Out of 38 employees, 35 were taken as a sample for the survey QUESTIONNAIRE The company is having small number of staff. So, the questionnaire was made mainly for Managers, Officers and Supervisors. Some specific questions have been prepared relating to the topic and have been analyzed in such a way that it can fulfill the objective of the project. FORMAL INTERVIEW: Formal interview has been taken during the non peak office hour. [pic] [pic] UltraTech [pic] OUR VISION TO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESS OUR MISSION TO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGE OUR VALUES INTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEED UltraTech [pic] West Bengal Cement Works OUR RESOLUTIONS – 2009 †¢ ‘ZERO’ BREAK DOWN †¢ GOOD HOUSE KEEPING †¢ TRUST AND SUPPORT R.B.SINGH Sr.dy.general manager COMPANY PROFILE Company Name:UltraTech Cement Limited (An Aditya Birla group of company) Industry : Cement manufacturing Type of Company: Public Limited Company Unit Name& Address:West Bengal Cement Works Near EPIP, MUCHIPARA, G.T. ROAD Post-Rajbandh Durgapur-713212 District- Burdwan West Bengal Registered Office : UltraTech Cement Limited B- Wing, Ahura centre, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093 Board of Executives †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mrs. Rajashree Birla †¢ Mr. R. C. Bhargava †¢ Mr. G. M. Dave †¢ Mr. N. J. Jhaveri †¢ Mr. S. B. Mathur †¢ Mr. V. T. Moorthy †¢ Mr. O. P. Puranmalka †¢ Mr. S. Rajgopal †¢ Mr. D. D. Rathi †¢ Mr. S. Misra, Managing Director Board of Directors Executive President& Chief Financial Officer Mr. K. C. Birla Chief Manufacturing Officer R.K. Shah Chief Marketing Officer Mr. O. P. Puranmalka Company Secretary Mr. S. K. Chatterjee AT THE HELM ULTRATECH The Aditya Birla Management Corporation Private Limited is the Group’s apex decision making body and provides strategic direction to Group companies. Its Board of Directors comprises: †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mr. S. Aga †¢ Mr. D. Bhattacharya †¢ Mr. S. K. Jain †¢ Dr. S. Misra †¢ Mr. S. Misra †¢ Dr. B. K. Singh †¢ Mr. K. K. Maheshwari †¢ Mr. Vikram Rao †¢ Mr. Ajay Srinivasan MILESTONES [pic] 2009 †¢ Grasim’s pulp and fibre division has won the highly prestigious Asian CSR Award. The Asian CSR Awards, Asia’s Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. †¢ The Ministry of Labor and Social Welfare, Government of Thailand will be conferred â€Å"The Best Labor Relations and Welfare Award, 2009† on Indo Thai Synthetic Company Limited. †¢ Birla Sun Life Mutual Fund has been named â€Å"The Asset Management Company of the Year, India†, by the Hong Kong based magazine, â€Å"The Asset†, in the country awards category of their â€Å"Triple an Investment Performance Awards 2009†. †¢ CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as â€Å"The Mutual Fund House of the Year† in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this recognition in two consecutive years. †¢ The Birla Sun Life Equity-Linked FMP won the â€Å"Best Local Currency Structured Product-India† at – Triple an Investment Performance Awards 2009. †¢ The Best â€Å"Onshore Fund House – India Award† by Asian Investor, a Hong Kong based magazine at – Asian Investor Investment Performance Awards 2009†. †¢ Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union Minister of State, Commerce & Industry) on 19 August 2009. The award recognizes Mrs. Birla’s path breaking work among the poor, more so in India’s villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development. †¢ Idea Cellular wins the Economic Times’ â€Å"Emerging Company of the Year Award for 2009†. MILESTONES [pic] 2008 †¢ The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. †¢ The Aditya Birla Group was honored with the India Today Group’s Readers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Reader’s Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function. MILESTONES [pic] 2007 †¢ Hindalco in a joint venture with Alex USA Inc. Tran Works Information Services announces success of bid to acquire Minacs Worldwide. †¢ Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company, China, for VSF. †¢ Hindalco awarded the Genentech Safety Silver Award for its outstanding safety performance during 2005-06 †¢ Hindalco awarded the CII – Sorabji Green Business Centre â€Å"National Award for Excellence in Water Management 2007†. [pic] 2006 †¢ Indian Rayon re-christened as Aditya Birla Novo. †¢ Aditya Birla Group to set up a world-class aluminum project in Orissa. †¢ The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada. †¢ Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. †¢ Completion of the implementation process to demerge the cement business of L&T and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech. †¢ Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of corporate initiative in rural development. MILESTONES [pic] 2005 †¢ Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business India’s Businessman of the Year – 2003. †¢ Mr. Kumar Mangalam Birla is selected as The Economic Times’ Business Leader of the year. †¢ The Group is ranked 16th in India’s first ever survey of ‘Great places to work in’, published in Business World magazine. The Group’s joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. †¢ The Group is ranked 20th in a study on the ‘Best Employers in India’, conducted by Hewitt Associates and Business Today. †¢ Hindalco receives the Asian CSR Award for its â€Å"Rural Poverty Alleviation Program†. LOCATION OF W.B.C.W IN WEST BENGAL [pic] Organizational environment West Bengal Cement Works has rail & road connectivity to meet inward & outward logistics requirements. The private railway siding is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant. The cement is packed in bags with the help of three packers operating round the clock. The packed cement is dispatched to various destinations by road & rail. Organization Culture ⠝â€" Purpose: To produce the cement as per marketing requirement with minimum cost. ⠝â€" Objective: Zero breakdown, Good Housekeeping, building trust & support. ⠝â€" West Bengal Cement Works is having following facilities: âž ¢ Clinker unloading by wagon tippler (cap. 15 trips per hour) âž ¢ Fly ash bowers unloading system âž ¢ Cement mill with 1.0 million ton per annum capacity âž ¢ Cement dispatch facility by road & rail âž ¢ Clinker, Gypsum & fly ash receipt by rail & road respectively Land Details: o Factory:61.67 Acres o 16 flat residential complex:10202.4 Esq. o Assisted siding:2830 M. o Private assisted siding:2210 M. WHY DURGAPUR? West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. ⠝â€" RAW MATERIALS Clinker : Hirmi Cement Works Fly Ash : Bakreswar Thermal Power Station Durgapur Project Limited (DPL) Gypsum : Hindi Liver Chemicals, Haldia Slag : Durgapur Steel Plant (DPL) Bokaro Steel Plant POWER : GPL, DVC TRANSPORT : North Eastern Railway, National Highway-2 WATER : River Damodar MARKET : Local Growth of City development LAND : 62.92 acres of good land for Construction. CAPITAL : Huge number of Bank for getting easy Cash MANPOWER : Available amount of skilled and Unskilled Labors from local area DEMOCRACY : Good demographic structure is found Here CEMENT PROCESS GYPSUM from Yard Gypsum hopper Electronic weigh feeder SLAG from Yard Slag hopper FLUASH from Bin Supplied SCHENK For accurate quantity CLINKER from Silo Slag hopper to Mill SEPAX SEPARATION CEMENT PACKING PLANT PRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or rack PORTLAND POZZALANA CEMENT CLINKER : 70-74% FLYASH : 20-25% FLYASH : 3-4% PORTLAND SLAG CEMENT CLINKER : 50-54% SLAG : 40-42% GYPSUM : 3-5% Plant Layout [pic] A Partial View of West Bengal Cement Works [pic] [pic] ON [pic] [pic] ââ€" ¡ Advertising is the dissemination of information by non personal means through paid media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vital marketing tool. FEATURES: ââ€" ¡ Advertising is one of the methods of promotion mix. ââ€" ¡ It is a paid mass communication, not aiming at a specific individual. ââ€" ¡ It is salesmanship in writing or printed salesmanship. ââ€" ¡ It is undertaken to influence the buying behavior of the customers. ââ€" ¡ The communication media are diverse such as print (newspapers and magazines), broadcast (radio and television), and direct (mail, billboards and motion pictures). `NATURE OF ADVERTISING ↠ Element of Marketing Mix ↠ Promotion Mix ↠ Mass Communication ↠ Massages ↠ Price of Advertising ↠ Sponsor ↠ Persuasive ↠ Element of Control ↠ Identifiable ↠ Target Group SCOPE OF ADVERTISING ↠ Effectiveness of Massages ↠ Appropriate Media ↠ Merchandise ↠ Advertising Functions ↠ Responsibility of Advertiser ↠ Fulfillment of Objectives ↠ Generates Various Activities ↠ Advertising as an Art & Science PRIMARY FUNCTIONS OF ADVERTISING: âž ¢ To increase sales âž ¢ Persuading dealers to stock âž ¢ Assisting dealers to stock âž ¢ Increase in per capita use âž ¢ Recognition for quality âž ¢ Protecting manufacturers’ interest âž ¢ To eliminate seasonal fluctuations âž ¢ Creation of demand SECONDARY FUNCTIONS OF ADVERTISING: âž ¢ Oral support to salesman âž ¢ To furnish correct information âž ¢ Ensures product improvement âž ¢ Sense of security âž ¢ Appointment of efficient employees †¢ The scope of Advertising includes these activities such as selection of media, communication with customers, and maintenance of brand loyalty and so on. Advertising Objectives: ââ€" ª Simulating Demand : âÅ"“ The current user of a product may be persuaded to increase the existing rate of product consumption. This may be reminding them about the product, its brand and the possible advantages of the product. âÅ"“ The second way of stimulating demand for the product is to attract new user into the market by telling them the qualities of the product and possible uses so that they may change their brand. âÅ"“ The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the company’s product for several other purposes. ââ€" ª Increasing profits âÅ"“ Advertising does increase sale of the product. âÅ"“ Advertising will reduce various ‘marketing costs’ Specific objectives of Advertising: âÅ"“ It introduces new product to potential customers. âÅ"“ âÅ"“ It promotes the brand by repeat purchase leading to brand loyalty. âÅ"“ It increases the timing and number of uses. âÅ"“ It builds the product and company image. âÅ"“ It sets the trend by changing perception and behavior. âÅ"“ It aids sales promotion campaign. âÅ"“ It shoots up the sale and increases the market share. âÅ"“ It answers the competitive attacks. Reminder advertising: †¢ Reminding them where to buy it. †¢ Maintaining its top of mind awareness. ââ€" ª Information Advertising : âÅ"“ Informing the market about a new product âÅ"“ Suggesting new uses for a product. âÅ"“ Informing the market of a price change. âÅ"“ Explaining how the products work. âÅ"“ Describing the available services. âÅ"“ Correcting the false information’s. âÅ"“ Reducing consumers fears. âÅ"“ Building up a company’s image. ââ€" ª Persuasive advertising : âÅ"“ Building brand preference. âÅ"“ Encouraging switching to your brand. âÅ"“ Persuading customer to purchase now. âÅ"“ Persuading customer to receive a sales call. Advertising Goals: âÅ"“ To increases sales âÅ"“ To establish brand equity, and âÅ"“ To enter the target market. Behavioral goals: âÅ"“ Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. âÅ"“ Advertising goals in behavioral terms is analysis of the communication and decision process that will affect the desired buyer behavior. âÅ"“ Advertising could be aimed at any of these or a communication of these intervening variables. Communication Related goals: âÅ"“ Advertising is directed at a group of users of product called the target audience. âÅ"“ Attract attention âÅ"“ Secure interest. âÅ"“ Build desire for the product and finally âÅ"“ Obtain action. Approaches for setting Advertising Objectives: ââ€" ª AIDAS model âÅ"“ ‘A’ refers to Attention âÅ"“ ‘I’ refers to Interest âÅ"“ ‘D’ refers to Desire âÅ"“ ‘A’ refers to action; and âÅ"“ ‘S’ refers to Satisfaction ADVERTISING COPY ELEMENTS âž ¢ Headlines âž ¢ Subheading âž ¢ Body copy âž ¢ Captions âž ¢ Blurb or balloon âž ¢ Boxes and panels âž ¢ Slogan, Logo, Signature GUIDELINES FOR COPY WRITING âž ¢ Cash in on your personal experience âž ¢ Write from the heart âž ¢ Learn from the experience of others âž ¢ Study the product âž ¢ Study competitors’ advertisement âž ¢ Study testimonials from customers âž ¢ Solve the prospect’s problem âž ¢ Put your subconscious mind to work âž ¢ â€Å"Ring the changes† on a successful idea COLOUR ↠ Colors are often used to attract attention and to enhance memory value. ADVERTISING LAYOUT PROCESS [pic][pic] VARIOUS ADVERTISING MEDIA ââ€" ¡ PRINT MEDIA: âž ¢ Newspapers âž ¢ Magazines âž ¢ Journals ââ€" ¡ OUTDOOR MEDIA: âž ¢ Advertising Boards âž ¢ Vehicle advertising âž ¢ Electric displays âž ¢ Sky writing âž ¢ Sandwich men ââ€" ¡ DIRECT MAIL: âž ¢ Leaflets âž ¢ Sales letters âž ¢ Folders âž ¢ Booklets âž ¢ Catalogues âž ¢ Brouchers ââ€" ª BROADCASTING MEDIA: âž ¢ Radio âž ¢ T.V âž ¢ Film âž ¢ Web based advertising [pic] AN — OVERVIEW S ales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intended to stimulate customer demand and improve the marketing performance of sellers. Need of sales promotion: ââ€" ª To secure attention towards new products. ââ€" ª To improve the market share of a company. ââ€" ª To avoid duplication of goods. ââ€" ª To create awareness among consumers about new brands. ââ€" ª To face competition in the market. ââ€" ª To create talking points for their sales force. SALES PROMOTION TOOLS ââ€" ª Contest ââ€" ª Premium offers ââ€" ª Mail – in free offers ââ€" ª Free gifts with goods ââ€" ª Picture cards ââ€" ª Gift coupons ââ€" ª Coupons ââ€" ª Cross coupons ââ€" ª Jumbo packs ââ€" ª Money – off offers ââ€" ª Sales letters SALES PROMOTION STRATEGY [pic] ADVERTISING & SALES PROMOTION STRATEGY TAKEN BY ULTRATECH CEMENT LIMITED ADITYA BIRLA GROUP — AT A GLANCE o The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through India’s arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Group’s founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at â€Å"Birla House† in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. Aditya Vikram Birla: putting India on the world map |[pic] | | | A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt. [pic] Quality push: Mr. B. Venugopal, Senior Vice-President, UltraTech Cement Ltd, at the inauguration of mobile concrete laboratory in Durgapur. UltraTech Cement, as part of its ‘product plus’ services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality. ULTRATECH: BRAND POWER Excerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd. |[pic] | | | In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the most respected domestic player but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of the company’s cement products. Signature line [pic] â€Å"The name UltraTech with the signature line, ‘The Engineer’s Choice’, admirably captures the premium nature of the brand and its salience.† According to Mr. Puranmalka, excellent product quality and customer care will remain the hallmark of UltraTech cement. Jaan Wahi Pehchaan Nayi [pic] K eeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group decided to have one national brand. Birla Plus with its very strong presence in the North was a very well known brand. Its tag line ‘Har Nirman Ki Jaan’ and ‘Is cement mein Jaan Hain’ had become household phrases. Observes Mr. Puranmalka: â€Å"We opted for UltraTech as the national brand because while on the one hand, it gives us the opportunity to strengthen common attributes of a premium brand, scale of operations and the Aditya Birla Group’s reputation, it also provides an opportunity to build on the positioning platform of ‘expert’ and imagery signifying ‘progress’, ‘cutting edge technology’ and ‘modernity’. Strategy A lthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and some strong regional brands have been fighting for mind space. Says Mr. Puranmalka: â€Å"Brand awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a great following in our country and we wanted to explore the possibility of associating with this sport. CHAK – DE STRATEGY [pic] I ndia, the world’s largest producer of movies in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was used by UltraTech for the first time ever in the cement industry. The film Chak De India, promoting women’s hockey in India, became an all-time hit. In the movie UltraTech was the sponsor of the Indian women’s hockey team. UltraTech branding was all over, throughout the movie. ‘It was a big gamble we took,†Ã‚  says Mr. Puranmalka. â€Å"Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India winning the women’s hockey title in reality and our cricket team winning the inaugural 20-20 World Cup.† BRANDED CHANNELS S urging ahead of competition, the cement business brought in a new concept in cement marketing — UltraTech Building Solutions, a one-stop shop for all construction needs. â€Å"This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in construction in the country today,† says Mr. Puranmalka. â€Å"Advocating our Plan, Build and Support† philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade partnerships, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion. B asically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of budget software to estimate costs involved for construction, paper clearance procedures, etc. The customer gets a ready reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key learning points, the company intends to open many more outlets across the country. Measuring Effectiveness â€Å"O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time,† says Mr.  Puranmalka. â€Å"We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind.† This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: â€Å"Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steeri ng ahead of competition.† Rajasthan Royals ropes in UltraTech as team sponsor: ⠝â€" Rajasthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchise’s sponsor roster stands at eight. ⠝â€" Rajasthan Royals CMO Raghu Iyer, â€Å"All deals are intended to be long-term. Our earlier team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably.† ⠝â€" UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the two parties can best take this relationship forward. ⠝â€" As had been reported earlier by Indiantelevision.com, TCS is the franchisee’s technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years. The Television Plan: âž ¢ The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategic  partnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days preceding the encounter, there will be special features in the form of player profiles and interviews. âž ¢ In India the franchise’s partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. âž ¢ Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPL’s inaugural edition, Access All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success. [pic] The prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED. The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire. The following step by step analysis is a proportionate mix of good high quality and dire views. 1. How ‘advertising’ is effective to increase the sales volume? Always: – 65% To great extent: – 25% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: As there is no magic for success and to increase sales volume and profit, Advertising is the only key. 2. How ‘advertising’ is effective to stimulate demand for the product? Always: – 60% To great extent: – 25% To some extent: – 15% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Without advertising its’ very complex to stimulate demand for product. 3. DO you feel that ‘Advertising’ will reduce various ‘marketing costs’? Always: – 55% To great extent: – 35% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Advertising is so effective to reduce various marketing costs. 4. Do you feel that ‘Advertising’ increases repeat purchasing? Always: – 70% To great extent: – 20% To some extent: – 5% To very little extent: – 5% Not at all: – 0.0 [pic] Remark: Maximum no. of customer accepts that advertising increase repeat purchasing. 5. Do you feel that ‘Advertising’ informing the market about a new product? Always: – 85% To great extent: – 10% To some extent: – 5% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Advertising is highly effective to inform the market about new product. 6. Is ‘Advertising’ act as building up a company’s image? Always: – 68% To great extent: – 23% To some extent: – 5% To very little extent: – 4% Not at all: – 0.0 [pic] Remark: Advertising is a successive method to build up company’s image. 7. How ‘Advertising’ is helpful method for market positioning? Always: – 52% To great extent: – 25% To some extent: – 10% To very little extent: – 7% Not at all: – 6% [pic] Remark: Advertising is quite impressive method for market positioning. 8. How ‘Sales Promotion’ effectual to improve the market share of a company? Always: – 55% To great extent: – 20% To some extent: – 15% To very little extent: – 10% Not at all: – 0.0 [pic] Remark: Sales promotion is effective policy to improve the market share of a company according to people. 9. How ‘sales promotion’ work to face competition in the market? Always: – 70% To great extent: – 20% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Sales promotion used as effective tool to face competition in the market. 10. Do you feel that ‘Sales Promotion’ should attract the attention of the target audience? Always: – 75% To great extent: – 20% To some extent: – 5% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Sales promotion should attract the attention of the target audience to purchase particular product. ADVERTISING EFFECTIVENESS Most advertiser try to measure the communication effect of an AD – that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the AD’S sales effect. ââ€" ª The consumer feedback method asks consumers questions such as these: 1) What is the main message you get from this AD? 2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD & what works poorly? 4) How does the AD make you feel? 5) Where is the best place to reach you with this message? ââ€" ª Portfolio tests ask consumers to view or listen to a portfolio of advertisements. Recall level indicates an ad’s ability to stand out and to have its message understood and remembered. ââ€" ª Laboratory tests use equipment to measure physiological reactions – heartbeat, blood pressure, pupil dilation, galvanic skin response, perspiration – to an ad. SALES EFFECT RESEARCH What sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertising’s effect on sales. The sales impact is easiest to measure in direct marketing situations and hardest in brand or corporate image – building advertising. Companies are generally interested in finding out whether they are overspending on advertising. Researchers try to measure the sales impact through analyzing historical or experimental data. [pic] SALES PROMOTION EFFECTIVENESS [pic] O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time,† says Mr. Puranmalka. â€Å"We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind.† This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: â€Å"Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.† [pic] The improvement in sales & profit is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. ↠ The structure of a persuasive message can influence the effectiveness of advertising. ↠ Customers influenced by message appeals like comparative, fear and humor appeals. ↠ The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. ↠ Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. ↠ Sales promotion schemes lead to increase of sales. [pic] ↠ It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as: âž ¢ Advertising message should be meaningful. âž ¢ Avoid unethical advertisings. âž ¢ Reduce use of women as sex objects in Ads. âž ¢ Banned on alcohol & tobacco ad. âž ¢ Reduce using of false claims & info. âž ¢ Careful about social values & consumer rights. ↠ These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals. [pic] †¢ PHILIP KOTLER, Marketing Management †¢ Monthly Magazine issued by company †¢ Mr.B.Devamaindhan, Advertising management and Sales promotion †¢ Web based information CONCLUSION †¢ Design good layout and message of advertising to make it effective. †¢ Organize sales promotion programs to increase sales volume and repeat purchase. †¢ Care about ethical issues and social values. †¢ Provide quality service to the customers. †¢ Use reliable schemes to promote consumers. A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITED Cash Flow statement of UltraTech Cement Limited |Profit before tax |1,361.46 |1,507.01 |1,166.19 |285.59 |43.24 | |Net cash flow-operating activity|1,457.57 |1,375.26 |1,113.09 |551.63 |337.42 | |Net cash used in investing |-1,645.43 |-1,441.79 |-1,046.25 |-357.24 |-87.18 | |activity | | | | | | |Net cash used in fin. Activity |191.66 |77.63 |-38.84 |-191.02 |-235.81 | |Net inc/dec in cash and |3.80 |11.10 |27.99 |3.37 |14.43 | |equivalent | | | | | | |Cash and equivalent begin of |100.69 |89.59 |61.60 |58.23 |41.83 | |year | | | | | | |Cash and equivalent end of year |104.49, |100.69, |89.59, |61.60 |56.6 | Dividend Sheet of UltraTech Cement YEARMONTH DIVIDEND (%) |2009 |Apr | | | | |50 | |2008 |Apr | | | | |50 | |2007 |Mar | | | | |40 | |2006 |Jul | | | | |18 | |2005 |Apr | | | | |8 | |2004 |Sep | 5 | Annual results in brief – UltraTech Cement Limited |   |Mar ‘ 09 |Mar ‘ 08 |Mar ‘ 07 |Mar ‘ 06 |Mar ‘ 05 | |Sales |6,436.96 |5,509.22 |4,910.83 |3,299.45 | | | | | | | |2,681.05 | |Operating profit |1,760.29 |1,720.06 |1,417.81 |554.26 |272.81 | |Interest |125.51 |75.67 |86.83 |89.64 | | | | | | | |106.88 | |Gross profit |1,684.46 |1,744.24 |1,392.44 |501.62, | | | | | | | |188.18 | |EPS (Rs) |78.48 |80.94 |62.84 |18.46 |0.23 | Profit loss account |   |Mar ‘ 09 |Mar ‘ 08 |Mar ‘ 07 |Mar ‘ 06 |Mar ‘ 05 | |Income | | | | | | |Operating income |6,385.50 |5,512.43 |4,909.05 |3,299.45 |2,681.05 | |Expenses | | | | | | |Material consumed |1,193.97 |1,008.92 |902.06 |733.72 |609.13 | |Manufacturing expenses   |1,805.56 |1,314.78 |1,194.54 |958.30 |839.40 | |Personnel expenses |216.76 |171.55 |117.22 |92.26 |72.96 | |Selling expenses |1,256.46 |1,143.02 |1,137.66 |843.99 |650.98 | |Administrative expenses |177.93 |160.03 |133.93 |109.57 |137.36 | |Expenses capitalized |-8.38 |-13.37 |- |- |- | |Cost of sales |4,642.30 |3,784.93 |3,485.41 |2,737.84 |2,309.83 | |Operating profit |1,743.20 |1,727.50 |1,423.64 |561.61 |371.22 | |Other recurring income |99.29 |87.31 |57.65 |23.11 |21.70 | |Adjusted PBDIT |1,842.49 |1,814.81 |1,481.29 |584.72 |392.92 | |Financial expenses |134.09 |81.93 |92.61 |96.99 |128.05 | |Depreciation   |323.00 |237.23 |226.25 |216.03 |221.78 | |Other write offs |- |- |- |- |- | |Adj usted PBT |1,385.40 |1,495.65 |1,162.43 |271.70 |43.09 | |Tax charges |384.44 |499.40 |383.91 |55.83 |-36.45 | |Adjusted PAT |1,000.96 |996.25 |778.52 |215.87 |79.54 | |Non recurring items |-23.94 |11.36 |3.76 |1.48 |-77.24 | |Other non cash adjustments |- |- |- |12.41 |0.55 | |Reported net profit |977.02 |1,007.61 |782.28 |229.76 |2.85 | |Earning before appropriation |2,575.14 |1,782.77 |962.85 |239.87 |20.77 | |Equity dividend |62.24 |62.24 |49.79 |21.79 |9.33 | |Preference dividend |- |- |- |- |- | |Dividend tax |10.58 |10.58 |6.98 |3.06 |1.33 | |Retained earnings |2,502.32 |1,709.95 |906.08 |215.02 |10.11 | SUBSTANCE: Observing this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05’ and it increased 1496.28 in Mar 09’. We find a steady growth of UltraTech cement limited in six year. Company’s dividend jump 5 – 50 in six year only (2004 – 2009). Net profit was 2.85 in Mar 05’ and 977.02 in Mar 09’. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 – 05). Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities. [pic][pic][pic][pic][pic] ———————– PCS SILO1 PCS SILO2 BALL MILL Step 1 THUMBNAIL SKETCHES STEP 2 ROUGH STEP 3 COMPREHENSIVE STEP 4 PASTE UP OR MECHANICAL DEFINING THE SALES PROMOTION TARGET SETTING SALES PROMOTION OBJECTIVES SETTING THE SALESPROMOTION BUDGET DEVELOPING THE SALES PROMOTION STRATEGY SELECTING TYPE OF SALES PROMOTION COORDINATING THE PLAN EVALUATING SALES PROMOTION EFFECTIVENESS SHARE OF MARKET SHARE OF MIND AND HEART SHARE OF VOICE SHARE OF EXPENDITURES